Cinema Gift Card

We helped client Cineworld to boost their sales of gift cards through a campaign that centered around enhancing their point of sale impact. Bespoke display carousels carried a variety of gift cards, each mounted on a backing card that extended the concept. Using popular genres to appeal to every kind of movie-goer, with holiday themes to relaunch the brand throughout the year, we aimed to raise the concept of a gift card into the category of 'must-have' purchase. 

B&Q

What to get the DIY enthusiast with a very specific wish-list? A gift card answers every time, so the client wanted to promote the range throughout their stores, to encourage take-up at the checkout.

Our campaign included new gift card designs, copy to prompt reflection, and a range of POS items. Shelf edgers, display strips, and posters at every till worked together to, erm, hammer the message home. 

Truffaut

Working with French garden centre chain, Truffaut, we designed a range of gift cards and holders to enhance the appeal as the most thoughtful of presents. Easy to send to distant friends, pretty and charming, these cards bring instant joy and the promise of pleasure to come.